Anke Schwittay

Silicon Valley's Emerging Markets: Global Corporate Citizenship Andentrepreneurship in the It Industry Anke Schwittay

'Silicon Valley's Emerging Markets' is anethnographic study of corporate efforts to link thesearch for new markets with global povertyalleviation. Hewlett-Packard, a leading transnationalIT company headquartered in California's SiliconValley, was at the forefront of these practices inthe high-tech industry; its flagship CorporateCitizenship programs in Silicon Valley, Costa Ricaand India are the focus of this book. To analyze theemergence of transnational high-tech companies asGlobal Corporate Citizens, 'Silicon Valley's EmergingMarkets' examines the historical and legal roots ofcorporate personhood in the U. S., from independence, to the emergence of the country's West coast as amajor economic and technological center, tomodern-day corporate forays into emerging marketsfocusing on electronic entrepreneurship. Paired withanthropological theories of citizenship andgovernmental power, this book presents a uniqueperspective that combines insights from the socialsciences with on-the-ground research into a criticalanalysis of corporate efforts to harness the power ofnew technologies and business models for globalpoverty alleviation and bottom-line growth.