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Marketing in the Digital Era - New Horizons in Management Sciences Zuzana Bacikova New edition
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Marketing in the Digital Era - New Horizons in Management Sciences
Zuzana Bacikova
This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
172 pages, 28 Illustrations, unspecified
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 29. jūnijs |
| ISBN13 | 9783631745458 |
| Izdevēji | Peter Lang AG |
| Lapas | 172 |
| Izmēri | 214 × 152 × 23 mm · 328 g |
| Valoda | Franču |
| Sērijas redaktors | Sulkowski, Lukasz |
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