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Trust in Communication Management
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
368 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 5. jūlijs |
| ISBN13 | 9783631675373 |
| Izdevēji | Peter Lang AG |
| Lapas | 368 |
| Izmēri | 280 × 150 × 22 mm · 476 g |
| Valoda | Franču |
| Redaktors | Okay, Aydemir |
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