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Price Elasticity: Research on Magnitude and Determinants - Schriften zu Marketing und Handel Evelyn Friedel New Edition
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Price Elasticity: Research on Magnitude and Determinants - Schriften zu Marketing und Handel
Evelyn Friedel
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
185 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 28. oktobris |
| ISBN13 | 9783631647059 |
| Izdevēji | Peter Lang AG |
| Lapas | 185 |
| Izmēri | 215 × 153 × 17 mm · 408 g |
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