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Conjoint Measurement: Methods and Applications Anders Gustafsson 4th ed. 2007 edition
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Conjoint Measurement: Methods and Applications
Anders Gustafsson
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.
373 pages, 39 black & white illustrations, 68 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 19. septembris |
| ISBN13 | 9783540714033 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 373 |
| Izmēri | 163 × 244 × 26 mm · 700 g |
| Valoda | Vācu |
| Redaktors | Gustafsson, Anders |
| Redaktors | Herrmann, Andreas |
| Redaktors | Huber, Frank |
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