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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention Thorsten Hennig-thurau 2000 edition
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Thorsten Hennig-thurau
"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.
476 pages, 97 black & white illustrations, 24 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2000. gada 24. janvāris |
| ISBN13 | 9783540669425 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 462 |
| Izmēri | 155 × 235 × 26 mm · 802 g |
| Valoda | Franču |
| Redaktors | Hansen, Ursula |
| Redaktors | Hennig-Thurau, Thorsten |
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