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Marketing 2.0: Strategies for Closer Customer Relationships Gerald Corbae 2003 edition
Marketing 2.0: Strategies for Closer Customer Relationships
Gerald Corbae
This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing.
154 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 21. jūlijs |
| ISBN13 | 9783540002857 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 154 |
| Izmēri | 156 × 234 × 11 mm · 412 g |
| Valoda | Angļu Vācu |