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Marken stark machen
Klaus Brandmeyer
How can a provider generate a generally positive image, motivate people to buy and bond customers over the long term? This guide presents concrete, tried-and-tested criteria and techniques for developing and managing brands.
202 pages
| Mediji | Grāmatas Book |
| Izlaists | 2008. gada 15. februāris |
| ISBN13 | 9783527503308 |
| Izdevēji | Wiley-VCH Verlag GmbH |
| Lapas | 202 |
| Izmēri | 176 × 248 × 19 mm · 716 g |
| Valoda | Vācu |
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