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Energy Branding: Harnessing Consumer Power Friðrik Larsen Softcover reprint of the original 1st ed. 2017 edition
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Energy Branding: Harnessing Consumer Power
Friðrik Larsen
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.
173 pages, 4 Illustrations, black and white; XIII, 173 p. 4 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 2. augusts |
| ISBN13 | 9783319861012 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 173 |
| Izmēri | 150 × 220 × 10 mm · 231 g |
| Valoda | Vācu |
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