Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation -  - Grāmatas - Springer International Publishing AG - 9783319845449 - 2018. gada 18. jūlijs
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation Softcover reprint of the original 1st ed. 2017 edition

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions.


240 pages, 6 Illustrations, color; 14 Illustrations, black and white; VIII, 240 p. 20 illus., 6 illu

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2018. gada 18. jūlijs
ISBN13 9783319845449
Izdevēji Springer International Publishing AG
Lapas 240
Izmēri 150 × 220 × 10 mm   ·   382 g
Valoda Vācu  
Redaktors Altmeppen, Klaus-Dieter
Redaktors Hollifield, C. Ann
Redaktors Van Loon, Joost

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