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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy Softcover reprint of the original 3rd ed. 2017 edition
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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.
424 pages, 50 Tables, color; 33 Illustrations, color; 27 Illustrations, black and white; XXVI, 424 p
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 8. maijs |
| ISBN13 | 9783319841847 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 424 |
| Izmēri | 233 × 156 × 32 mm · 690 g |
| Valoda | Franču |
| Redaktors | Gould, Julie |
| Redaktors | Pfeffermann, Nicole |
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