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Marketing and American Consumer Culture: A Cultural Studies Analysis Arthur Asa Berger Softcover reprint of the original 1st ed. 2016 edition
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Marketing and American Consumer Culture: A Cultural Studies Analysis
Arthur Asa Berger
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
164 pages, 28 Illustrations, black and white; XI, 164 p. 28 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 18. jūlijs |
| ISBN13 | 9783319837123 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 164 |
| Izmēri | 150 × 220 × 10 mm · 217 g |
| Valoda | Vācu |
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