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Brand Hate: Navigating Consumer Negativity in the Digital World S. Umit Kucuk Softcover reprint of the original 1st ed. 2016 edition
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Brand Hate: Navigating Consumer Negativity in the Digital World
S. Umit Kucuk
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
141 pages, 6 Illustrations, color; 4 Illustrations, black and white; IX, 141 p. 10 illus., 6 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 15. jūnijs |
| ISBN13 | 9783319823744 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 141 |
| Izmēri | 150 × 220 × 10 mm · 207 g |
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