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Services Marketing Cases in Emerging Markets: An Asian Perspective Softcover reprint of the original 1st ed. 2017 edition
Services Marketing Cases in Emerging Markets: An Asian Perspective
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
184 pages, 24 Illustrations, color; 4 Illustrations, black and white; X, 184 p. 28 illus., 24 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 22. aprīlis |
| ISBN13 | 9783319814124 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 184 |
| Izmēri | 150 × 220 × 10 mm · 281 g |
| Valoda | Vācu |
| Redaktors | Mutum, Dilip S. |
| Redaktors | Nguyen, Bang |
| Redaktors | Roy, Sanjit Kumar |