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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals Claudio A. Saavedra Softcover reprint of the original 1st ed. 2016 edition
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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals
Claudio A. Saavedra
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.
423 pages, 221 Tables, color; 40 Illustrations, color; 150 Illustrations, black and white; XXV, 423
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 27. maijs |
| ISBN13 | 9783319808499 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 423 |
| Izmēri | 150 × 220 × 10 mm · 625 g |
| Valoda | Vācu |
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