Pastāsti draugiem par šo preci:
Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition
Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
231 pages, 16 Illustrations, color; 21 Illustrations, black and white; VI, 231 p. 37 illus., 16 illu
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 20. jūnijs |
| ISBN13 | 9783319804996 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 231 |
| Izmēri | 150 × 220 × 10 mm · 371 g |
| Valoda | Vācu |
| Redaktors | Prange, Christiane |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim