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Strategy in Airline Loyalty: Frequent Flyer Programs Evert R. De Boer 1st ed. 2018 edition
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Strategy in Airline Loyalty: Frequent Flyer Programs
Evert R. De Boer
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.
268 pages, 1 Illustrations, color; 16 Illustrations, black and white; XXXII, 268 p. 17 illus., 1 ill
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 23. oktobris |
| ISBN13 | 9783319625997 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 268 |
| Izmēri | 217 × 158 × 19 mm · 480 g |
| Valoda | Vācu |
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