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Advances in National Brand and Private Francisco J Martinez-Lopez 1st ed. 2017 edition
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Advances in National Brand and Private
Francisco J Martinez-Lopez
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
210 pages, 9 black & white illustrations, 6 colour illustrations, biography
| Mediji | Grāmatas Book |
| Izlaists | 2017. gada 23. jūnijs |
| ISBN13 | 9783319597003 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 210 |
| Izmēri | 150 × 220 × 20 mm · 347 g |
| Valoda | Vācu |
| Redaktors | Ailawadi, Kusum L. |
| Redaktors | Gazquez-Abad, Juan Carlos |
| Redaktors | Martinez-Lopez, Francisco J. |
| Redaktors | Yague-Guillen, Maria Jesus |
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