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Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services Anna Antczak 1st ed. 2017 edition
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Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services
Anna Antczak
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
160 pages, 11 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 21. jūlijs |
| ISBN13 | 9783319555768 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 160 |
| Izmēri | 223 × 157 × 16 mm · 370 g |
| Valoda | Vācu |
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