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Brand Hate: Navigating Consumer Negativity in the Digital World S. Umit Kucuk 1st ed. 2016 edition
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Brand Hate: Navigating Consumer Negativity in the Digital World
S. Umit Kucuk
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
143 pages, 4 black & white illustrations, 6 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 16. septembris |
| ISBN13 | 9783319415185 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 141 |
| Izmēri | 218 × 157 × 11 mm · 580 g |
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