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Uniform Across-the-Board Promotions - Contributions to Management Science Marc-Oliver Jauch Softcover reprint of the original 1st ed. 2014 edition
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Uniform Across-the-Board Promotions - Contributions to Management Science
Marc-Oliver Jauch
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
119 pages, 9 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 17. septembris |
| ISBN13 | 9783319383101 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 102 |
| Izmēri | 155 × 235 × 7 mm · 181 g |
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