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Handbook of Media Branding Softcover reprint of the original 1st ed. 2015 edition
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Handbook of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
414 pages, 32 Tables, black and white; 1 Illustrations, color; 24 Illustrations, black and white; IX
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 22. oktobris |
| ISBN13 | 9783319362489 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 414 |
| Izmēri | 150 × 220 × 10 mm · 594 g |
| Valoda | Vācu |
| Redaktors | Chan-Olmsted, Sylvia M. |
| Redaktors | Forster, Kati |
| Redaktors | Ots, Mart |
| Redaktors | Siegert, Gabriele |
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