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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation Softcover reprint of the original 1st ed. 2015 edition
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
236 pages, 15 black & white illustrations, 20 colour illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 7. oktobris |
| ISBN13 | 9783319343877 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 230 |
| Izmēri | 155 × 235 × 13 mm · 340 g |
| Valoda | Vācu |
| Redaktors | Brem, Alexander |
| Redaktors | Viardot, Eric |
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