Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions -  - Grāmatas - Springer International Publishing AG - 9783319343532 - 2016. gada 10. septembris
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Softcover reprint of the original 1st ed. 2015 edition


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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.


260 pages, 33 black & white illustrations, biography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2016. gada 10. septembris
ISBN13 9783319343532
Izdevēji Springer International Publishing AG
Lapas 248
Izmēri 155 × 235 × 14 mm   ·   400 g
Valoda Vācu  
Redaktors Ashworth, Gregory J.
Redaktors Kavaratzis, Mihalis
Redaktors Warnaby, Gary

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