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Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals 1st ed. 2016 edition
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Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
231 pages, 21 black & white illustrations, 16 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 24. maijs |
| ISBN13 | 9783319291383 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 231 |
| Izmēri | 243 × 168 × 19 mm · 512 g |
| Valoda | Vācu |
| Redaktors | Prange, Christiane |
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