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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals Pierre Mora 1st ed. 2016 edition
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals
Pierre Mora
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
219 pages, 2 black & white illustrations, 66 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 4. decembris |
| ISBN13 | 9783319244792 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 219 |
| Izmēri | 243 × 166 × 18 mm · 470 g |
| Valoda | Franču |
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