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Confessions of the Pricing Man: How Price Affects Everything Hermann Simon 1st ed. 2015 edition
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Confessions of the Pricing Man: How Price Affects Everything
Hermann Simon
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.
221 pages, 26 black & white illustrations, 16 colour illustrations, biography
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