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Inter-Regional Place Branding: Best Practices, Challenges and Solutions Sebastian Zenker 2015 edition
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Sebastian Zenker
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
184 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 14. aprīlis |
| ISBN13 | 9783319153285 |
| Izdevēji | Springer International Publishing AG |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 184 |
| Izmēri | 155 × 235 × 13 mm · 453 g |
| Valoda | Franču |
| Redaktors | Jacobsen, Bjoern P. |
| Redaktors | Zenker, Sebastian |
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