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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Mihalis Kavaratzis 2015 edition
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Mihalis Kavaratzis
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
248 pages, 33 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 8. decembris |
| ISBN13 | 9783319124230 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 248 |
| Izmēri | 155 × 235 × 22 mm · 544 g |
| Valoda | Franču |
| Redaktors | Ashworth, Gregory J. |
| Redaktors | Kavaratzis, Mihalis |
| Redaktors | Warnaby, Gary |
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