Artificial Intelligence and Consumerism : Digital Mediation and the Evolution of Consumer Experience - Rajagopal - Grāmatas - Springer Nature Switzerland AG - 9783032402288 - 2026. gada 24. oktobris
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Rajagopal
Artificial Intelligence and Consumerism : Digital Mediation and the Evolution of Consumer Experience

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This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets.

It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Tiks izlaists 2026. gada 24. oktobris
ISBN13 9783032402288
Izdevēji Springer Nature Switzerland AG
Lapas 443
Izmēri 150 × 220 × 20 mm   ·   696 g   (Svars (aptuveni))

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