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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age Dominic Appiah
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€ 42,99
Paredzamā piegāde 2027. gada 4. - 9. martā
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Dominic Appiah
The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 24. februāris |
| ISBN13 | 9783032332134 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 82 |
| Izmēri | 150 × 220 × 20 mm · 200 g (Svars (aptuveni)) |
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