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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing Pawan Kumar
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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing
Pawan Kumar
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 31. jūlijs |
| ISBN13 | 9783031949456 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 412 |
| Izmēri | 156 × 220 × 31 mm · 650 g |
| Valoda | Vācu |
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