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Scaling B2B Markets: Agile Marketing Strategies for Startups Mirko Olivieri
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Scaling B2B Markets: Agile Marketing Strategies for Startups
Mirko Olivieri
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 25. jūlijs |
| ISBN13 | 9783031934049 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 120 |
| Izmēri | 218 × 153 × 14 mm · 308 g |
| Valoda | Vācu |
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