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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns - International Series in Advanced Management Studies Gioele Zamparo
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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns - International Series in Advanced Management Studies
Gioele Zamparo
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 6. maijs |
| ISBN13 | 9783031891618 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 132 |
| Izmēri | 150 × 220 × 20 mm · 393 g |
| Valoda | Vācu |
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