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The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods - Great Thinkers in Marketing Oded Netzer
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods - Great Thinkers in Marketing
Oded Netzer
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 5. maijs |
| ISBN13 | 9783031880551 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 459 |
| Izmēri | 165 × 246 × 31 mm · 836 g |
| Valoda | Angļu |
| Redaktors | Netzer, Oded |
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