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Rethinking Advertising: Ethics and Effectiveness
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Rethinking Advertising: Ethics and Effectiveness
These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 18. jūlijs |
| ISBN13 | 9783031865350 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 301 |
| Izmēri | 150 × 220 × 20 mm · 539 g |
| Valoda | Vācu |
| Redaktors | Tinger, Mariah |
| Redaktors | Vandenberg, Kathleen M. |
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