Pastāsti draugiem par šo preci:
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 11. marts |
| ISBN13 | 9783031808586 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 413 |
| Izmēri | 150 × 220 × 20 mm · 681 g |
| Valoda | Vācu |
| Redaktors | Gbadamosi, Ayantunji |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim