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Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing 2024 edition
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Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing
Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 28. augusts |
| ISBN13 | 9783031635151 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 216 |
| Izmēri | 220 × 155 × 19 mm · 406 g |
| Valoda | Vācu |
| Redaktors | Ding, Qing Shan |
| Redaktors | Tabari, Saloomeh |
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