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Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage - Springer Business Cases 2024 edition
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Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage - Springer Business Cases
Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 24. decembris |
| ISBN13 | 9783031633935 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 435 |
| Izmēri | 150 × 220 × 20 mm · 826 g |
| Valoda | Vācu |
| Redaktors | Ahmed, Zafar U. |
| Redaktors | Genc, Omer F. |
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