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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series
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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 22. septembris |
| ISBN13 | 9783031629693 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 261 |
| Izmēri | 253 × 177 × 17 mm · 522 g |
| Valoda | Vācu |
| Redaktors | Akbari, Morteza |
| Redaktors | Foroudi, Pantea |
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