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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 17. aprīlis |
| ISBN13 | 9783031557385 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 168 |
| Izmēri | 150 × 220 × 10 mm · 283 g |
| Valoda | Vācu |
| Redaktors | Feijoo, Beatriz |
| Redaktors | Fernandez Gomez, Erika |
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