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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats Beatriz Feijoo 2024 edition
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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
Beatriz Feijoo
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 16. aprīlis |
| ISBN13 | 9783031557354 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 168 |
| Izmēri | 150 × 220 × 20 mm · 430 g |
| Valoda | Vācu |
| Redaktors | Feijoo, Beatriz |
| Redaktors | Fernandez Gomez, Erika |
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