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Digital Transformation for Fashion and Luxury Brands: Theory and Practice
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Digital Transformation for Fashion and Luxury Brands: Theory and Practice
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 17. aprīlis |
| ISBN13 | 9783031355912 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 480 |
| Izmēri | 150 × 220 × 10 mm · 675 g |
| Valoda | Vācu |
| Redaktors | Ozuem, Wilson |
| Redaktors | Ranfagni, Silvia |
| Redaktors | Willis, Michelle |
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