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Public Relations Management in Africa Volume 1: Exploring Organisational Impact 2023 edition
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Public Relations Management in Africa Volume 1: Exploring Organisational Impact
Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 15. jūlijs |
| ISBN13 | 9783031267062 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 264 |
| Izmēri | 150 × 220 × 10 mm · 381 g |
| Valoda | Vācu |
| Redaktors | Anani-Bossman, Albert A. |
| Redaktors | Blankson, Isaac A. |
| Redaktors | Mudzanani, Takalani E. |
| Redaktors | Pratt, Cornelius B. |
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