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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - SpringerBriefs in Business 1st ed. 2023 edition
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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - SpringerBriefs in Business
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
108 pages, 1 Illustrations, black and white; XIII, 108 p. 1 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 12. februāris |
| ISBN13 | 9783031235733 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 108 |
| Izmēri | 150 × 220 × 10 mm · 203 g |
| Valoda | Vācu |
| Redaktors | Starzyczna, Halina |
| Redaktors | Zapletalova, Sarka |
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