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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices Marco Pichierri 2023 edition
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
Marco Pichierri
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
156 pages, XIX, 156 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 13. marts |
| ISBN13 | 9783031209130 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 156 |
| Izmēri | 150 × 220 × 10 mm · 236 g |
| Valoda | Vācu |
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