Pastāsti draugiem par šo preci:
Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 - Springer Proceedings in Business and Economics 2022 Edition
Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 - Springer Proceedings in Business and Economics
The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
258 pages, 29 Illustrations, color; 43 Illustrations, black and white; X, 258 p. 72 illus., 29 illus
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 30. marts |
| ISBN13 | 9783030958114 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 258 |
| Izmēri | 150 × 220 × 10 mm · 415 g |
| Valoda | Vācu |
| Redaktors | Ingarao, Aurore |
| Redaktors | Kaswengi, Joseph |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim