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Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization Malgorzata A. Grzegorczyk 1st ed. 2021 edition
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Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization
Malgorzata A. Grzegorczyk
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations.
15 Illustrations, black and white; Approx. 100 p. 15 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 7. oktobris |
| ISBN13 | 9783030836771 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 80 |
| Izmēri | 157 × 219 × 11 mm · 234 g |
| Valoda | Vācu |
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