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Public Branding and Marketing: A Global Viewpoint 2021 edition
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Public Branding and Marketing: A Global Viewpoint
This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.
274 pages, 44 Illustrations, black and white; XX, 274 p. 44 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 23. jūlijs |
| ISBN13 | 9783030705046 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 283 |
| Izmēri | 166 × 244 × 22 mm · 576 g |
| Valoda | Vācu |
| Redaktors | Zavattaro, Staci M. |
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