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The Value of Luxury: An Emerging Perspective - Palgrave Advances in Luxury Beata Stepien 2021 edition
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The Value of Luxury: An Emerging Perspective - Palgrave Advances in Luxury
Beata Stepien
While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.
431 pages, 8 Illustrations, color; 13 Illustrations, black and white; XXV, 431 p. 21 illus., 8 illus
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 13. oktobris |
| ISBN13 | 9783030512170 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 431 |
| Izmēri | 150 × 220 × 20 mm · 698 g |
| Valoda | Vācu |
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